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This Week with The Chicowitz
What's in a Name?

Each week our Boomer-in-Charge, Hershel Chicowitz, has something to say about life, society, or what's going on... from the perspective of a baby boomer. This is what's on his mind the week of August 17:

I was just thinking...

I have been amused - and plagued - by nicknames for most of my life. A lot of us are not satisfied with the name on our birth certificate. We spend our entire life running away from the name our parents deemed proper for us.

In my case, the journey has gone backwards. My father was also Hershel. But as soon as I began talking, my parents realized that they had an identification problem in the making. When someone called for Hershel, to whom would they be referring, me or my father? So they began calling me by a nickname. Now, why this dilemma did not occur to them when they filled out my birth certificate... I have no earthly idea. After all, my birth could not have come as a surprise to them. My father was a physician, for crying out loud; they had nine months to work on it. Anyway, they wisely decided that being saddled with "Junior" for the rest of my life was not a good idea. So from out of the mouths of babes (or, in this particular case, one babe: my older sister), came "Bud." Apparently my sister had trouble pronouncing "brother"; the best she could do was "buther," or, when her mouth was full - which was most of the time - "bud." So for the rest of my life, my family, and everyone in the immediate neighborhood, will call me "Bud" - all because my sister had a slight, temporary pronunciation problem.

I guess it could have been worse - I could have been named Beaver Cleaver.... or Lumpy Rutherford.

When I started school, my mother decided that "Hershel" was too formal and "Bud" was too informal; so she listed my name as "Hersh." That's what they called me at school. One day in third grade we were asked to fill out an official form that was going to Washington (and eventually to the White House files, I now presume); they told us to make certain we entered our real name on the form. Well, this drove me nuts. I had to be excused so I could go home and ask my mother what my name was. Nine years old and I didn't even know my own name.

Many, many years later, when I went into business for myself, I decided that I should stress formality. So I had "Hershel" printed on my business cards. After all, my father had been dead for 15 years; I doubted there was any risk of confusion. So today, it's back to Hershel. That's my name and I'm sticking to it.

Commercial product names are interesting, too. I'm not sure where the name "Coca-Cola" came from, but its nickname, Coke, is the most recognized name and logo in the world, its connection to the illegal drug of the same name notwithstanding. Other products have not been as fortunate. In the seventies there was a diet candy called "Ayds." A couple of Ayds a day and you're sure to lose weight. As far as I know, Ayds died a slow death in the eighties.

A few years ago there was a street in a wealthy community in northern California called "Gay Drive." Many residents were uncomfortable with that name, so they voted to change it. But the gay community across the country felt outraged and insulted, so they took the Gay Drive residents to court: gay versus Gay - a good time was had by all. The Gays won, and renamed their street "High Eagle Court." But the gay community missed the next move completely. Right after the court defeat, a gay spokesman should have held a news conference and said, "We are tired of the misuse and overuse of the word 'gay' to identify our people. We feel it is not adequately reflective of our community. Henceforth, we insist that we be referred to as the 'high eagles.'"

As a kid, my favorite baseball team was the Cleveland Indians; the players were members of the "tribe." Even in the politically correct nineties, the name has stuck. Clevelanders are very serious about their names. They let the football team slip out of their hands, but by golly, they held onto the name. The as-yet-unborn NFL franchise for Cleveland already has a name: the Browns.

A bunch of Native American Indians complained about the name of the Atlanta baseball team, the Braves. But when I saw both owner Ted Turner and wife Jane Fonda enthusiastically doing the tomahawk chop in the stands, I knew the Indians had lost another one. They gotta' learn to pick their battles more carefully.

Not so with the basketball team in Washington. The nickname "Bullets" is perhaps very appropriate for the murder capital of America, but I can see why it would make the chamber of commerce uneasy. Oh so many other nicknames come to mind, I don't know where to begin. So I'll leave it to your imagination.

Nobody from the University of Oklahoma should be allowed to graduate from there until they can explain what a "sooner" is.

My alma mater, the University of South Florida (USF), calls their teams the "Brahman Bulls" - never mind that nobody knows exactly what a braham bull is. It's husky; it's strong; it has two stomachs. Anyway, when I contributed to the sports scholarship fund, I became a Bull supporter. (A Bull supporter! Now I know what it feels like to be a Democrat.) Well, no big deal; let's just not let it become my nickname. But this week I received another solicitation from the alumni association. This letter... I swear to you... began: "Dear Fellow Bull."

Maybe we have carried this nickname thing just a little too far.


A Sooner checks in:

"The term 'Sooner' came from the land runs of the late 19th century here in Oklahoma. Actually there were 'Boomers' and 'Sooners'. A Boomer was a participant in the land runs. He or she was called a "Boomer due to the fact that they started the land runs with a gunshot, hence the name. A 'Sooner' was also a participant of the land runs, but he or she was called a 'Sooner' because they would sneak out sometime before, of "sooner" than the rest to stake out the prime sights. In reality Alums of the University of Oklahoma are more accurately called 'Boomer Sooners'" - hrh



So what do you think?

If you want a reply from us, include your name and e-mail address:

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If you want to write more, we're open to offerings from other boomers. If you have something to say of interest to boomers, write it as well as you can in 500-800 words, and send it to us. We can't guarantee we'll publish it, but we'll surely consider it.


Hershel will have something else to say on Monday, August 24; mark your calendar to come back to BBHQ every Monday.

The Boomer Essays - On Being a Boomer:

Personal Stories of the Chicowitz:
    Exploring My Roots: A Chicowitz History
    A Trip to the Dentist
    The Chicowitz Gets Dumped - Again!
    Just Shoot Me!
    He Sleeps with the Fishes
    My Little Girl, Princess
    Why am I Still Single?
    The Plastic Surgery Saga
    Our House is a Very, Very, Very Fine House... Not!
    Our House - Part 2
    Our House - Part 3: Reclaiming the Past
    Middle Age and the Mazdamobile
    Down for the Count
    That Dirty Dancing
    Contemplations on the Hereafter
    Tool Time with the Chicowitz
    The Chicowitz Goes Country
    Born to be Screwed
    Mr. Brownthumb
    The Mixer - A Singles Story
    Crab Cakes

Midlife Crisis:
    The Defining Moment
    The Saga Continues
    Fighting Back
    The Straight Scoop

In December, Traditions of Christmas:
    1997: The Christmas Tree
    1998: Remembrance.... and Friends
    1999: Christmas Cards
    2001: Songs & Stories
    2002: The Gift of Giving
    2003: Decorating the Tree
    2004: The Christmas Pin
    2005: The Making of the Christmas Card
    2006: Christmas on a Toothpick
    2007: The Paper Route Years
    Merry Christmas, Y'all
    Hershel's Wish List: 2004
    The "A" List

Teach, Preach & Nag:
    Courage and Class: Tony Snow
    The New American Dream
    A Grateful Heart
    Things We'll Learn
    The Death of a Friend
    The Age of Non-Responsibility
    "Thank You": Another Dying Phrase
    The Saturday Night Live "Curse"
    The Boomers, the Xers and Beyond
    Rules, Boundaries and Consequences
    It's for the Children
    "American Beauty" - an American Nightmare
    Of Values and Legacies
    School Violence: Lessons from the Past
    The Boomer Lyrics are with Us Everywhere
    Everybody's Got a Story
    Power to the Boomers
    My Kingdom for a Plain Burger
    Perception is Reality?
    Oh Woe is Us!
    It's Soooooo Hard
    Take Care of Yourself
    Public Service
    The Universal Apology
    The Leader of the Band

Travels with Princess:
    A Camping We Will Go
    A Camping We Did Go
    Travels with Princess - Part 1
    Travels with Princess - Part 2
    Me and You and a Dog Named Princess
    Savannah: Midnight in the Garden
    Time to Think
    On Top of Old Smoky
    The Fall Leaves and Such

A View from Hurricane Alley:
    The Big Scare
    Before the Storm
    After the Storm
Katrina:
    Intemperate Thoughts
    Information Misload
    Wet Dream

Election 2004:
    JF Kerry: Just the Facts
    A Discussion of the Issues
    The Election 2004 Quiz
    Find a Bush Lie -- Collect $5,000
    Talking Dirty in Washington
    I Believe - The George W. Bush Edition
    Inside John Kerry
    Why Character Matters - Part Umpteen
    Reporting for Duty
    Is it Safe Yet?
    Why We/They Hate Bush
    Ronald Reagan: Hard-Wired Decency
    What I Am
    Nov. 8: Post-Mortem

Election 2006:
    I Believe -- the Election 2006 Edition
    A Civil Debate

A Boomer Remembers...:
    The 60s: Life was Sweeter
    The New American Dream
    Another Side of the Greatest Generation
    Where has all the Music Gone?
    Memories of the Sock Hop
    Remembering the Chairman of the Board
    Restless in Seattle
    The New Math
    We Are Not One Boomer
    "And Here's to You, Joe DiMaggio"
    The Days of Summers Past
    The Seeds of Character
    A Letter to a Teacher
    I Want a Clark Bar!
    When Music was Fun
    Decoration Day - The Measure of Sacrifice
    11/22/63: We Remember
    Flashback: The Y2K Hysteria
    When the Music had Words
    Ronald Reagan: Hard-Wired Decency
    The Great Carsoni
    Love Songs of the Chicowitz
    Do You Remember These?
    V-A-C-A-T-I-O-N -- We're on Vacation!
    A Watergate Success Story

Straight Talk on Social Issues:
    Money 101: Incentive
    Health Care: Solutions
    Dr. Jack - A Man for Our Times
    Misplaced Outrage: The Imus Affair
    Global Warming Warning
    Sin Offsets
    Immigration: Good Fences
    July, 2006: The Price of Freedom
    Oh, Woe is Babs!
    "Fair and Balanced"?
    Lower Education
    Boomer Retirement: "Hell No, We Won't Go!"
    Social Security for Dummies
    Feelings over Facts
    Talking Down the Economy
    The Little Red Hen
    The Singles' Journal: Marriage
    The Shadow IRS
    The Dumbing Down of America
    The Next, Great Entitlement
    Voting Our way to Fairness
    Straight Talk on Energy
    We are Losing the Culture War
    A Taxpayers' Bill of Rights
    The Greedy Hand Extends its Reach
    My Kingdom for a Candidate
    Another Hat in the Toilet
    We Have Met the Enemy
    I'm From the Government & I'm Here to Help You
    B. Clinton: The Case Against the President
    B. Clinton: The Case For the President
    Charlton Heston: The Culture War
    Head Start: The Difference between Red and Blue
    Labor Day - The Entrepreneur
    It's Lonely at the Top
    Kids on Drugs
    Roe v. Wade Reality
    Stem Cell 101
    Vietnam: From a Distance
    Iraq: Another Vietnam - ?

Mostly, Just Silly Stuff:
    Sin Offsets
    Menopause: Just for Laughs
    The Fat Tax
    Cell Phones & Other Crimes & Misdemeanors
    Like Father, Like Son
    Where Have You Gone, Walter Cronkite?
    A Dire Warning to all Boomers
    An Aging Boomer's Final Call to Action
    BoomerSpeak
    "American Pie": a Fresh Interpretation
    Hail to Thee, My Alma Mater
    Rock On!
    The BBHQ Exam Story
    Great Quotations
    The $2.5 Million Pyramid
    I Double-Dare You!

The Terrorist Attack of 2001:
    The Best of Times
    Showing Your Patriotism
    "All We are Saaaaaaaa-ying..."
    2004: Is it Safe Yet?

The Chicowitz on Iraq:
    Politics for Dummies - Part I
    Peace in Our Time
    Yankee Go Home!
    Bullhorn Responsibility
    Blood for Oil!
    Why We Fight
    They Said - Part 1
    They Said - Part 2
    Why They're Wrong

** There's even more: The BBHQ Archives **


The BBHQ Album of the Month is "Old Friends Live on Stage (Deluxe Edition) (2 CD/1 DVD)," by Simon & Garfunkel. If you were fortunate enough to see them in concert last year, I do not have to sell you. The concert was terrific! This album collection includes 55 songs, plus their new recording, "Citizen of the Planet," and one of the songs sung by the Everly Brothers during the concert. The DVD was recorded during their concert in Madison Square Garden in 2003. For any S&G fan, this is a must have! But then, you knew that already, didn't you?  Old Friends Live on Stage (Deluxe Edition) (2 CD/1 DVD)

The BBHQ Book of the Month is "Vinyl Highway," by Dee Dee Phelps. You remember her as Dee Dee, of Dick and Dee Dee. Together, they took a decade long ride on the rock and roll roller coaster. It was a heck of a ride! Dick Clark, Quincy Jones, the Beach Boys, Glenn Campbell, Dionne Warwick, Bobby Vinton... Dick and Dee Dee rubbed shoulders with all of them. This is her "behind the scenes" story. It's pretty cool.

Click here for more information, or here to visit the BBHQ Library.

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rev. 08/19/98